A Little You, A Little Us.

Markets and Demographics are constantly evolving, and so are we. We believe that the simplest backstory achieves the greatest height. The name might come across as a simple wordmark on the surface, but these little details have an important and interesting story. The letters “A” stand for Advertising & “B” stand for Branding which makes a bit of “YOU”, the “A” and “B” being the initials of the founders brings in a little bit of “Us”. The logo from afar has the shape of an infinity with an upward arrow, it shows a growth mindset and a zeal to move upwards no matter what. The designer has used the red colour indicating “SHUBH” and the new beginnings in intertwining and achieving our dreams.